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Hall of Fame Football Coach opens first Texas 347 Grill restaurant

FORT WORTH, Texas (July 11, 2008) -- The hottest score this summer is 347---Shula's 347 Grill at the newly opened Sheraton Fort Worth Hotel and Spa. A new restaurant concept for the area, Shula's 347 Grill is making its Texas debut and is now open for business, with a celebrity-filled, invitational grand opening planned for the end of July.

The chic 5,385 square-foot space at 1701 Commerce Street in downtown Fort Worth just across from the Water Gardens exudes a casual, energized atmosphere and features a fully appointed 255-seat restaurant, high-impact bar and 24-seat private dining room. Dark hardwoods and pigskin covered walls complement the décor, with photographs that showcase local sports stars and legends as well as Fort Worth landmarks.

The restaurant’s namesake, Hall of Fame coach Don Shula, the winningest coach in NFL history with 347 career victories, will join in festivities along with other sports personalities and local luminaries on July 30.

“Shula’s 347 has everything from gourmet salads to fresh specialty fish,” said Virginia Benke, head of food and beverage at the Sheraton. “Shula’s exclusively serves Premium Black Angus Beef burgers as well as the famous Shula Cut steaks, the best beef money can buy, using the same aging process as the legendary Shula’s Steak Houses.”


Shula's 347 Grill is an exciting addition to the remarkable transformation underway at the southern edge of Fort Worth's vibrant downtown. The restaurant brings a new dimension to the City's already fine selection of restaurants and entertainment – and the pro-football aura is a perfect prelude to the 2011 Super Bowl on the North Texas horizon.

The Fort Worth Shula’s 347 Grill is open from 6 a.m. to 10 p.m., Sunday-Thursday, and 6 a.m. to 11 p.m., Friday and Saturday.

Based in Miami, Florida, Shula Steak Houses, LP has four restaurant concepts including Shula’s 2 (upscale sports restaurant), Shula’s on the Beach (beach location brand with emphasis on steaks and seafood), Shula’s 347 (serving Shula’s custom cuts in a casual atmosphere), and Shula’s Steak House (fine dining steak house).

The newly opened Sheraton Fort Worth Hotel and Spa, which recently completed a $46 million transformation, is located at 1701 Commerce St. The property offers guests a distinctive Fort Worth experience, blending sophisticated, high-tech amenities in a comfortable, relaxed setting. The two-tower hotel features 430 custom-designed guest rooms and suites and 22,000 square feet of meeting space, complemented by a stylish 8,000 square foot Spa Beaubelle and a fitness center. Proximate to the hotel are world-class attractions and entertainment, the business district and the Fort Worth Convention Center. The property is owned by Presidio Companies and operated by PHG Texas Management Corp. General Manager of the Sheraton Fort Worth Hotel and Spa is Kristen Alderson.

Sheraton, the largest brand of Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) has more than 408 hotels in 70 countries.  Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced AloftSM and ElementSM Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com